SEO Trends for Beauty Salons ( Spas, Nail Salons, and Hair Salons)

Times have changed from looking up spas, nail salons or local hair salons in a physical business directory book such as Yellow Pages. It is hard to find a spa or salon that does not have some form of online presence either with a website, directory listing or a social media profile such as Facebook. The gap in the search results to get your website listed on the first page of Google is increasingly becoming smaller and more competitive as more businesses are now placing a higher importance and focus on online marketing. SEO for spas, hair salons, nail salons and beauty salons has become a core component when competing for customer loyalty and online bookings. A study conducted by Google displayed clear results that customers tend to skim-read Google results and prefer to click on search results which have local keywords in the title and description such as the location area.

local seo for spas

Increase Your Local Organic Ranking

What better way to get business in your salon than advertising on the internet and maximizing the benefits of internet marketing and search engine optimization. Businesses starting up can often fail to create momentum within their first year not due to lack of funds but as a result of poor local SEO visibility. All SEO agencies will provide local SEO services but often this is not enough. In order for local customers to find your business, you need an SEO agency with experience and a proven track record of SEO for local business success.

local seo for spas and wellness centers

Before any SEO is conducted, your hair salon or hairdressers website needs to be optimized with every small detail excruciatingly checked to be SEO friendly in order to have the best chances to rank high in major search engines. Contact us via our website for a website audit report sent to your email. We will illustrate opportunities where our SEO experts feel you can improve your spa, nail salon or hair salon website.

Boosting Your Position In Search Engines With Local SEO

  1. Website Optimization
    • On-Page Optimization
    • Image Optimization
    • Site and Page Speed Optimization
    • Site Structure Analysis and Optimization
  2. Localization
    • Keyword Research and Optimization for SPA’s and Salon Businesses
  3. All Google Tweaks Needed
    • Set up and Optimization of Google MyBusiness
    • Google Map Claims
    • Google Analytics Installation
    • Sitemap Submission
  4. Directories and Citation
    • Setup Directory and Citation Listings
    • Add, Fix, Correct and Update Listings
  5. Reviews and Testimonials
  6. Link Building
  7. Tracking
  8. Management
  9. Updates and Marketing

Want Help with Local SEO?

At Zvono Marketing, we specialize in helping Spas, Hair Salon and Nail Salons attract more local clients through Google. If you’d like help with your SEO, contact us for a free quote.

Contact us to request an SEO Audit!

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Google Reviews

janice watson
janice watson
18:17 25 Oct 18
Provided my site with an excellent SEO site audit. Their services and pricing are affordable and reasonable. Signed up with them and they are doing their very best to help my website and business. Looking forward to more growth. Recommend for people looking for highly detailed analysis of their website and marketing strategies. Amazing team too!
Brittany Glover
Brittany Glover
06:25 06 Nov 18
Zvono Marketing knows there thing. Highly recommended SEO Agency. I had a wonderful experience talking, collaborating, and working together with them in order to help my website. Thank you Zvono, more power!
Pamela Herna
Pamela Herna
19:23 26 Oct 18
The full SEO site audit that they sent me helped a lot. I discovered a lot of things that needs to be addressed. It surely helped my website. I can highly recommend this team. They are willing to listen to your story and what your website is all about, come up with a fantastic plan and an amazing audit. Thank you for making my website better than ever Zvono Marketing team!
Tais S.G.
Tais S.G.
00:35 29 Sep 18
Great company, easy communication, polite management. Work is very well done and in reasonable time. Would recommend to any business looking for marketing help.
Matthew Miller
Matthew Miller
19:42 30 Oct 18
Awesome team. Contact them for consultation and was pleased with the result. The audit is a bit technical but surely is amazing and helpful. I'll go through the SEO audit they sent me and we'll see if once fixed, it helps my rankings.
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