Doing keyword research has always been an essential step in search engine optimization, creating higher search rankings, more organic traffic, and ultimately more conversion. For some unknown reason, whenever we go over local SEO, keyword research often takes a rear seat. This should never be the case; it’s the selection of potent, relevant and high-volume keywords which can really vault your website to the next level.

When it comes to local SEO, doing throughout keyword research can easily make the difference in between your site showing up on the first page of a search engine or showing up on the second or third page, with countless other search engine outcomes. In this article, we will look at how to consider local SEO methods for your company or business. We will take a closer look at how you can rank your business in local search by selecting appropriate keywords whether you have a conventional or eccentric business. Let’s take a look at keyword research:

What is keyword research?

Keyword research and analysis is the technique of fine-tuning your website’s keywords and phrases to target your organization industry, services, and your consumers intent much better. In order to have a highly ranked and topic-focused site by creating local SEO, thorough and in-depth keyword research is needed.

Discovering the art of keyword research takes some time. The actions below will point you in the right direction, and ideally, motivate you to think about other ways in which you can achieve the appropriate keywords for the industry or local business you are working to optimize. There are also many techniques on how to do effective keyword research which is freely offered on the internet.

How to do Keyword Research for Local SEO

Check Your Competitors

First and foremost, research what your competitors are doing. How are they targeting your shared targeted audience? Do they have dedicated pages to each area of their business? Do they have their contact details on every page? Have they optimized their website visibility by utilizing SEO? Just put their website and/or contact page URL into Google’s Keyword Planner tool or other SEO tools (such as Ahrefs), and you will have the ability to see which keywords Google is most likely to be associating with their site. It would be in your best interest to add these same terms onto your target keyword list if you don’t already have them.

Keyword Research For Local SEO - check your competitors

Doing the proper research for your SEO allows you not just to beat your competitors in the SERPs (search engine result pages); you can also focus your resources on beating them in other areas they’re not concentrating on. The majority of local services are not producing valuable blog content, not actively marketing on social networks, and not developing helpful videos for their client base. All of these activities can boost your website activity and, therefore, your conversion.

Use Google Analytics and Trends

Keyword Research For Local SEO - use google trends

To improve your local SEO and rank higher on Google SERP for local searches, you need to initially find out which keywords individuals are typing into the search bar when they result come up as your company in the very first location. Comprehensively inspect both your Google Analytics and Google Trends. When you know what you’re ranking for and what individuals are browsing for when they find you, you can enhance your website’s pages and articles by incorporating more of these researched keywords.

Check Ahrefs Guide: How to Use Google Trends for Keyword Research: 7 Effective Ways

Optimize Your Keywords with Local Area Name

Keyword Research For Local SEO - optimize keyword with local area name

Another essential approach is adding the name of your local area, city, or state when coming up with keywords for local SEO.

Think as if You are the Potential Customer

Keyword Research For Local SEO - Think as if You are the Potential Customer

The core to effective keyword research is to think like your potential customers who are searching for your business online. Put yourself in your customer’s shoes and think of all of the questions and keywords they might use when trying to find you (or services similar to yours).

  • Which keywords do they likely use for this service?
  • How do they usually want to see the business?
  • Which aspects of the business are they most interested in?
  • What questions might these customers ask?
  • What things do customers need which your business could provide?
  • How can customers reach you online?
  • What keywords work for my business and which will customers likely use?
  • Are the services in my businesses niche more likely to be searched than the business name?
  • If I’m the customer, what will I ask which will end me up on the pages relevant to the business?

Being able to quickly formulate these types of questions and know the respective answers are very efficient keyword research, as it allows you to think like the potential customers you want to target.

Don’t Rely on the Niche

One easy way to identify target keywords for local SEO is to directly go over the website and identify the niche, the business nature, the business type and the keywords the business is already trying to rank.

That’s good— but don’t get stuck on these terms. They might look and sound appropriate to your business, but in practical application, they are useless for local SEO as no one actually inputs them. Check the volume of the keyword application before choosing to incorporate it extensively into your site. For example: “home remodelers in location” might be the most appropriate keyword for the business but not have any search volume. The customers might instead be using keywords such as, “location home remodeler” or “remodeling in location.”

Be flexible and find what works, not just what fits.

Get Yourself Nice SEO Tools

These tools are here for a reason— to make life easy! Some of them are free and some of them are subscription-based. Either way, they are proven to be useful keyword research tools in order to optimize your SEO. There’s no need to isolate yourself and do it the hard way where there are pre-built tools at our disposal.

Suggested Reading: 10 Free Keyword Research Tools to Help Plan Your New Site


Keyword research is a tedious task, whether it’s for national SEO, local SEO or even location independent keywords. Take a chance to try out these suggestions, as well as implement other techniques from other sources and see which combination works best for your business. Either way, if you do your keyword research and SEO optimization correctly, you should be able to rank highly on SERPs and find great success in increasing your website traffic.

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